Virtual private networks, also known as VPNs, give you the ability to mask your IP and access the internet through an encrypted connection.
This is the reason why this tool has earned a reputation as a great security addition.
But, did you know that a VPN can also help you protect your e-commerce website?
In this article, we’ll go over 5 ways that a VPN can enhance your online store security. We’ll also provide a few simple tips to help you find the best VPN for your e-commerce site.
5 Ways a VPN Can Benefit Your E-Commerce Company
VPNs are superb tools that can help encrypt your connection and lower risks while surfing the web. We won’t go over the in-depth VPN definition, but it’s important to note that each provider offers a unique combination of features.
So, take the time to understand the different abilities of each VPN before making a final decision.
Now, here are 5 ways that a VPN can benefit your online store.
1. Help Prevent Data Beaches
Data breaches are now one of the biggest issues that e-commerce companies are facing. Just earlier this year, Latin American e-commerce giant MercadoLibre was hacked. The breach was significant, exposing details about more than 300,000 users.
A VPN can help you cover access points that can lead to a potential breach. For instance, when you access the internet through a VPN, the encryption technology protects the information being sent to and from your device. This means it can’t be intercepted and read by a third party.
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2. Create a Safe Environment for Your Remote Team
Small and medium-sized businesses (SMBs) often work with offshore providers and team members, and online stores are no exception.
However, a recent study highlighted the fact that 47% of SMBs with fewer than 50 employees don’t have any form of security system in place, which includes many e-commerce companies.
You can help create a safe environment for your team by giving them access to a VPN and encouraging them to use it whenever they go online.
3. Potentially Save You a Significant Amount of Money
The cost of a cybersecurity breach for a business ranges between 4 and 9 million US dollars. Even when an attacker targets an SMB, the fallout could cost more than $100,000.
In addition to the encryption technology, a reliable VPN also includes security features that help block trackers, ads, malicious content, and phishing attempts.
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This, in turn, lowers the chances of a successful attack and may save you a significant amount of money down the line.
4. Create a Security Net for Your Business
A whopping 60% of small businesses that experience a cyber attack close their doors permanently six months later. There is no doubt that cybersecurity breaches can be lethal for any business, let alone digital stores.
A strong VPN comes packed with great features that work as a cybersecurity net for your e-commerce site. These can include:
- Secure and fast connection protocols;
- High-end encryption technology;
- A kill switch that kicks in whenever the internet goes down;
- And around-the-clock support.
5. Conduct Research With Higher Anonymity Levels
Data from Google suggests that e-commerce companies will spend more than $40 billion on digital ads by the end of 2024.
It’s common practice for online store marketers to learn from competitors. However, competitors have also learned to block and otherwise discourage marketers from attempting to conduct research.
By switching servers on a VPN regularly, you can blend in with any site’s traffic and monitor competitors without getting unfairly singled out. You just need to verify that the VPN provider you choose offers a large list of server locations.
Choosing the Best VPN for Your Store
While it’s true that a VPN doesn’t fully guarantee that your store is protected, this tool is an essential part of a powerful security system.
Always take the time to evaluate different providers and look at elements like:
- Encryption and connection protocols;
- Connection speed;
- List of server locations;
- Monthly or annual fees;
- Additional security features.
Remember that the quality of your VPN will dictate just how well it helps protect your store.
So, take the time to conduct thorough research, keep your unique requirements in mind, and choose a VPN provider that’s backed by a good reputation.
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